Tourism and spend continues to rise in UK City of Culture for 2017

A new, independent survey shows that Hull, UK City of Culture in 2017 enjoyed an increase in visitor numbers and visitor spend throughout 2014. 

The latest Great Britain Day Visitor Survey (GBDVS) 2014, commissioned by the four National Tourist Boards highlights 5.06 million tourists visited Hull in 2014, up 14 per cent compared to 2013 and bucking the Yorkshire and National trend. At the same time day visitor expenditure in the city of Hull increased by an impressive 13 per cent from £139m to £158m in 2014. 

The 2014 GBDVS result highlights a continued trend of growth in the wider local visitor economy which has seen an increase of £142 million in recent years that is worth £757 million a year and supports 17,000 local jobs. 

These results were welcomed by Visit Hull and East Yorkshire, the local tourism partnership who recently launched a new three year Tourism Strategy for the region with a key ambition of achieving a tourism industry worth £1 billion by 2018. 

Councillor Steven Bayes, Portfolio Holder for Visitor Destination and UK City of Culture, said: 
"This is great news for Hull; it demonstrates the strength of our growing tourism industry and visitor offer, which many people are recognising. 

"Hull is a fantastic city and these figures set the bar for what we can expect in our year in the spotlight as UK City of Culture in 2017."